Privacy Policy

Effective Date: 29/04/2025

At Wagely (“we”, “us”, or “our”), we are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at https://www.wagely.co.uk.

 

1. Who we are

Wagely is a trading style of Parkins Accountants Limited, a UK-based Chartered Accountancy firm. Wagely operates under Parkins Accountants to provide digital payroll solutions and services to UK businesses.

For the purposes of data protection law, Parkins Accountants Limited is the data controller of your personal information collected via the Wagely website.

 

2. What personal data we collect

We may collect and process the following types of personal data:

  • Contact information (e.g., name, email address, phone number)

  • Business details (e.g., company name, number of employees)

  • Usage data (e.g., pages visited, time on site, IP address)

  • Marketing preferences

  • Technical information via cookies and similar technologies (e.g., browser type, device, operating system)

 

3. How we collect your data

We collect data in the following ways:

  • Directly from you when you:

    • Fill out forms on our site

    • Sign up for our services or newsletters

    • Contact us via email or phone

  • Automatically through:

    • Cookies and tracking tools (e.g., Google Analytics, Google Ads)

    • Your interaction with our website and content and mobile app

 

4. Why we collect your data

We use your personal data to:

  • Provide and improve our services

  • Respond to your enquiries

  • Send updates, offers, or marketing communications (if opted in)

  • Analyse website usage and performance

  • Manage advertising campaigns and measure effectiveness

  • Comply with legal obligations

 

5. Lawful bases for processing

We process your data based on the following lawful grounds:

  • Consent – where you have given explicit permission (e.g., marketing)

  • Legitimate interests – for business purposes that do not override your rights (e.g., improving our website)

  • Contractual necessity – to fulfil any agreement with you

  • Legal obligation – where we are required to retain or disclose data by law

 

6. Sharing your data

We may share your data with:

  • Trusted service providers (e.g., hosting companies, analytics platforms)

  • Advertising platforms (e.g., Google Ads)

  • Professional advisers (e.g., legal or financial consultants)

  • Regulators or authorities, where required by law

We never sell your personal data.

 

7. Cookies and tracking

We use cookies to:

  • Analyse visitor behavior (via Google Analytics)

  • Run and measure advertising campaigns (Google Ads and other platforms)

You can read our full Cookies Policy for more information and learn how to manage your cookie preferences.

 

8. International data transfers

Some of our service providers (e.g., Google) may process data outside the UK or EEA. In such cases, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place to protect your information.

 

9. How we protect your data

We implement appropriate technical and organisational security measures to protect your data from unauthorised access, loss, or misuse.

 

10. How long we keep your data

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including for legal, regulatory, or reporting requirements.

 

11. Your rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request erasure of your data

  • Object to processing or request restrictions

  • Withdraw consent at any time (for marketing, etc.)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us.

 

12. Changes to this Privacy Policy

We may update this policy from time to time. Any significant changes will be clearly communicated on our website.

 

13. Contact us

If you have any questions about this Cookies Policy, please contact us.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.