Privacy Policy
Effective Date: 29/04/2025
At Wagely (“we”, “us”, or “our”), we are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at https://www.wagely.co.uk.
1. Who we are
Wagely is a trading style of Parkins Accountants Limited, a UK-based Chartered Accountancy firm. Wagely operates under Parkins Accountants to provide digital payroll solutions and services to UK businesses.
For the purposes of data protection law, Parkins Accountants Limited is the data controller of your personal information collected via the Wagely website.
2. What personal data we collect
We may collect and process the following types of personal data:
Contact information (e.g., name, email address, phone number)
Business details (e.g., company name, number of employees)
Usage data (e.g., pages visited, time on site, IP address)
Marketing preferences
Technical information via cookies and similar technologies (e.g., browser type, device, operating system)
3. How we collect your data
We collect data in the following ways:
Directly from you when you:
Fill out forms on our site
Sign up for our services or newsletters
Contact us via email or phone
Automatically through:
Cookies and tracking tools (e.g., Google Analytics, Google Ads)
Your interaction with our website and content and mobile app
4. Why we collect your data
We use your personal data to:
Provide and improve our services
Respond to your enquiries
Send updates, offers, or marketing communications (if opted in)
Analyse website usage and performance
Manage advertising campaigns and measure effectiveness
Comply with legal obligations
5. Lawful bases for processing
We process your data based on the following lawful grounds:
Consent – where you have given explicit permission (e.g., marketing)
Legitimate interests – for business purposes that do not override your rights (e.g., improving our website)
Contractual necessity – to fulfil any agreement with you
Legal obligation – where we are required to retain or disclose data by law
6. Sharing your data
We may share your data with:
Trusted service providers (e.g., hosting companies, analytics platforms)
Advertising platforms (e.g., Google Ads)
Professional advisers (e.g., legal or financial consultants)
Regulators or authorities, where required by law
We never sell your personal data.
7. Cookies and tracking
We use cookies to:
Analyse visitor behavior (via Google Analytics)
Run and measure advertising campaigns (Google Ads and other platforms)
You can read our full Cookies Policy for more information and learn how to manage your cookie preferences.
8. International data transfers
Some of our service providers (e.g., Google) may process data outside the UK or EEA. In such cases, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place to protect your information.
9. How we protect your data
We implement appropriate technical and organisational security measures to protect your data from unauthorised access, loss, or misuse.
10. How long we keep your data
We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including for legal, regulatory, or reporting requirements.
11. Your rights
You have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request erasure of your data
Object to processing or request restrictions
Withdraw consent at any time (for marketing, etc.)
Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, contact us.
12. Changes to this Privacy Policy
We may update this policy from time to time. Any significant changes will be clearly communicated on our website.
13. Contact us
If you have any questions about this Cookies Policy, please contact us.